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Old 02-11-2013, 07:19 AM  
Stewie Stewie is offline
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Maker's Mark to reduce alcohol content

If you like to enjoy your Maker's Mark with a little water, then there's good news. You won't need to add your own water anymore because the distillery will do it for you. The Kentucky distillery behind Maker's Mark is taking some of the alcohol out of their product, going from 90 proof to 84 proof. "Fact is, demand for our bourbon is exceeding our ability to make it," wrote Maker's Mark executives Rob Samuels and Bill Samuels Jr. in an email to clients.

It's really a pretty ingenious way to deal with supply and demand. If you water down your bourbon, you can make more bottles to sell, and when you've lowered the alcohol content of your bourbon, nobody will buy it anymore. Problem solved!

http://now.msn.com/makers-mark-waters-down-bourbon
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Old 02-11-2013, 02:02 PM   #61
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Old 02-11-2013, 04:15 PM   #62
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I've got a couple of bottles. It's pretty damn nice sippin juice.
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Old 02-11-2013, 04:21 PM   #63
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I don't drink.

Can you even tell the difference?
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Old 02-11-2013, 04:24 PM   #64
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Quote:
Originally Posted by Stewie View Post
"Fact is, demand for our bourbon is exceeding our ability to make it.
There are several who missed this part.
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Old 02-11-2013, 04:27 PM   #65
Douche Baggins Douche Baggins is offline
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I don't drink.

Can you even tell the difference?
No, your posts from last offseason indicated you were drunk off your ass for months.
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Old 02-11-2013, 04:28 PM   #66
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This is about as dumb as companies selling pre mixed antifreeze
How is this even remotely close to the same thing?
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Old 02-11-2013, 04:29 PM   #67
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No, your posts from last offseason indicated you were drunk off your ass for months.
That was weed.
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Old 02-11-2013, 04:41 PM   #68
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A lot of butthurt over 3%.
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Old 02-11-2013, 04:50 PM   #69
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A lot of butthurt over 3%.
It is about the principle of the matter!

Next thing you know, I will only be able to get half a gun with half my alcohol and that doesn't sound like a lot of fun in the back woods! This whole scenario sounds like a slippery slop and goes against my rights protected under the Constitution. Next thing you know they will be banning paper towels!

/DC conspiracy theory.
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Old 02-11-2013, 05:59 PM   #70
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By the sound of this thread you would expect all of CP drinks their bourbon neat.

While its not preferable to dilute it, I think the point is if they raise the price there will still be supply issues which may drive the price up more and that would be by the distributor or store owner which is $ they wont see.

This way they can make about 7% more product, which I imagine is substantial.

They could cut their price 7% to make amends I suppose.
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Old 02-11-2013, 06:10 PM   #71
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Old 02-11-2013, 06:17 PM   #72
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Old 02-11-2013, 07:31 PM   #73
RedandGold RedandGold is offline
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It's pretty good for it's price point. Roughly $25 for a 750. Give it a go, I doubt you'll be unsatisfied.
At Sam's Club, they have Buffalo Trace for under $20, which is about where it should be. It's above average, but not great. I gladly pay a little extra for Maker's.
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Old 02-11-2013, 07:33 PM   #74
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Buffalo Trace tastes better than Maker's to me.
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Old 02-11-2013, 07:53 PM   #75
Tits McGee Tits McGee is offline
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Jack Daniel's has dropped their proof twice in the last 9 years.
Also, the Fed taxes on proof. After 80 the numbers go through the roof.
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