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Old 02-11-2013, 07:19 AM  
Stewie Stewie is offline
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Maker's Mark to reduce alcohol content

If you like to enjoy your Maker's Mark with a little water, then there's good news. You won't need to add your own water anymore because the distillery will do it for you. The Kentucky distillery behind Maker's Mark is taking some of the alcohol out of their product, going from 90 proof to 84 proof. "Fact is, demand for our bourbon is exceeding our ability to make it," wrote Maker's Mark executives Rob Samuels and Bill Samuels Jr. in an email to clients.

It's really a pretty ingenious way to deal with supply and demand. If you water down your bourbon, you can make more bottles to sell, and when you've lowered the alcohol content of your bourbon, nobody will buy it anymore. Problem solved!

http://now.msn.com/makers-mark-waters-down-bourbon
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Old 02-11-2013, 12:33 PM   #46
DJ's left nut DJ's left nut is offline
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They would probably get less shit if they just raised the price.
Of course they would. That would have been by far and away the easier way to do it.

And they don't want to do that because they don't want to run off some of their loyal drinkers. They've taken a far bolder approach and are hoping to make it a temporary change only. They're trying to do the right thing here by remaining accessible to their fans.
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Old 02-11-2013, 12:36 PM   #47
Douche Baggins Douche Baggins is offline
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Basically they're showing uncommon honesty in being completely transparent about their product.

And they're getting shit on for it.

Might as well lie, change the formula AND jack up the price a few bucks a bottle...because hardly anyone would notice.
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Old 02-11-2013, 12:43 PM   #48
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I'm pretty sure they have to disclose their proof, so the change would be obvious. Not disclosing it ahead of time would've been a colossal **** up.
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Old 02-11-2013, 12:45 PM   #49
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Old 02-11-2013, 12:46 PM   #50
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Meh. I drink Maker's regularly because my buddies love the stuff. I keep Buffalo Trace or Builett in my house, so I don't care too much.
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Old 02-11-2013, 12:48 PM   #51
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I need to obtain Buffalo Trace that everyone keeps talking about.
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Old 02-11-2013, 12:51 PM   #52
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I need to obtain Buffalo Trace that everyone keeps talking about.
It's pretty good for it's price point. Roughly $25 for a 750. Give it a go, I doubt you'll be unsatisfied.
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Old 02-11-2013, 12:53 PM   #53
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It's pretty good for it's price point. Roughly $25 for a 750. Give it a go, I doubt you'll be unsatisfied.
Where do I get it in St. Joe? Does Hyvee have it?
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Old 02-11-2013, 12:56 PM   #54
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I'm sure they have it there.
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Old 02-11-2013, 01:00 PM   #55
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I need to give Buffalo Trace a try as well... I normally just stick with Makers and Bulleit (rye).
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Old 02-11-2013, 01:10 PM   #56
JohnnyHammersticks JohnnyHammersticks is offline
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This coincides perfectly with me scaling back on the Maker's Mark to almost none. While I've loved it over the years, last year I had...let's say...a couple 'incidents' involving Maker's Mark and I don't want to push the envelope any further than I already have. I don't know if it was the fact that I lost 25 lbs, or that I don't drink nearly as often as I used to (I drink Maker's about once every couple months now), but I fear if I keep drinking the amount of Maker's that I used to be able to drink when I went out, that someday I'm not going to come home.

So, it's been a good run Maker's Mark, but from now on I'll just have a few beers and some ganja and count my blessings that I never killed myself or anybody else.
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Old 02-11-2013, 01:15 PM   #57
QuikSsurfer QuikSsurfer is offline
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Originally Posted by JohnnyHammersticks View Post
This coincides perfectly with me scaling back on the Maker's Mark to almost none. While I've loved it over the years, last year I had...let's say...a couple 'incidents' involving Maker's Mark and I don't want to push the envelope any further than I already have. I don't know if it was the fact that I lost 25 lbs, or that I don't drink nearly as often as I used to (I drink Maker's about once every couple months now), but I fear if I keep drinking the amount of Maker's that I used to be able to drink when I went out, that someday I'm not going to come home.

So, it's been a good run Maker's Mark, but from now on I'll just have a few beers and some ganja and count my blessings that I never killed myself or anybody else.
Is this a problem with Makers or is it a personal one?
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Old 02-11-2013, 01:18 PM   #58
JohnnyHammersticks JohnnyHammersticks is offline
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Is this a problem with Makers or is it a personal one?
Personal. The only problem with Maker's Mark is that it tastes too damn good.
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Old 02-11-2013, 01:33 PM   #59
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It's just an odd rush to judgment with so many people already writing Makers off altogether without even seeing what they're going to produce.
People are so finicky on the internet.
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Old 02-11-2013, 01:41 PM   #60
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Tell me you contributed to the SOC movement.
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