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Basically, there are 32 teams in the NFL, but probably less than 5 QB's that can realistically win a Super Bowl.
So what do you do? Do you tank for one? Trade up? Somehow find one who's available in free agency? All of those paths are either unavailable to most teams, or have massive downsides that will end up getting you fired if it goes wrong.
This is why you sign a QB like Mayfield or Cousins, they're job security for GMs. They keep you respectable and might even win a playoff game, which for some teams and fanbases is a huge success.
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