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Per others' comments, I would probably clarify my preferences in order as preferring independents and smaller businesses over chains and larger businesses. The local part really matters less than the small and independent part. I guess that means that I prefer to buy local regardless of where I'm at since those types of businesses are by definition local with respect to their location.
Maybe I would prefer local independents over non-local independents when buying online, but I generally don't have that information at hand when I'm buying.
And of course, this all assumes roughly similar quality and value. I'm not going to pay 25% more just because someone is small and independent if they don't offer something to offset it. However, I can usually expect better services and similar or better quality with a small independent.
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I'm putting random letters here as a celebration of free speech: xigrakgrah misorojeq rkemeseit.
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