Thread: Poop How much money did CBS lose on their own ads?
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Old 02-04-2013, 07:51 PM   #16
Buehler445 Buehler445 is offline
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Quote:
Originally Posted by scho63 View Post
It's my understanding that the show doing the promo gets dinged out of their ad budget and it shows up on CBS's balance sheet as revenue. It's not full boat cost but 50%
I was talking about the loss of OUTSIDE revenue. More pepsi, doritos, godaddy, etc.
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