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So who do you market this to?
Are football fans really going to be interested in a hatchet piece on the NFL where Will Smith dons an accent? I gotta suspect there aren't a bunch of women that will be flocking to the theaters to see it. The art house crowd likely hates the NFL but they aren't going to shell out money for a 'mainstream' Will Smith flick.
Seriously - who goes to see this movie? What's its target audience?
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"If there's a god, he's laughing at us.....and our football team..."
"When you look at something through rose colored glasses, all the red flags just look like flags."
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