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I am pretty good at knowing what causes people to act the way they do:
Here's my educated theory:
The dude has a podcast. He has desperately, over the years, tried to gather a big following and become "famous" for being a Chiefs diehard/expert. He's just a guy who started a blog and thought he was "cooler" and "more informed" and "smarter" than everyone else with a blog and an internet connection. He is jealous that Clay, because he is talented, got a job at SB Nation because he actually has something to offer (high quality .gifs, TONS of computer related talent), while no one gives a shit about his stupid blog or any of his stupid podcasts. He generates ZERO revenue because he gets no hits because he has ZERO talent.
Then SOC comes along, GETS A TON OF MEDIA COVERAGE, ends up with nearly 100,000 followers on Twitter and a ton of Facebook likes...and this just GRINDS his gears more than ANYTHING ELSE in the world because he has TRIED so hard to get a following and he just doesn't have the talent, creativity or smarts to do it.
He's a failure. He thought he was destined for success as a "Chiefs insider" and he was a flat out failure. Nothing to be ashamed about if he'd just walk away, but instead he wants to attack those who are successful in the field he tried so hard to be successful in.
It's about as pathetic as one can get. Pure jealousy.
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