Quote:
Originally Posted by Swanman
Not in this case. Clay wasn't going to see the movie, thus the theater would get no revenue. Since that particular showing was not sold out, the theater did not need to turn away a customer (revenue), so the theater got zero and gave up zero, thus its a breakeven.
Playing devil's advocate, by Clay sitting in that theater for 20 minutes, there was a chance the theater could have earned concession revenue if he got the munchies or needed a tasty beverage, thus in a better spot.
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They also could get penalized for it if the movie is new and that theater has a theater checker in it. During the first 3-5 weeks of a movie run, theater checkers are paid to count audience and report vs ticket sales plus passes. Now, not every theater gets this audit, and one discrepancy won't trigger a problem, but if many people think the same way and data shows that a theater isn't controlling it's doors, there can be penalties like missing out on a good booking from the same distributer that flagged the problem.
It isn't just about one ticket that wouldn't have been purchased anyway.