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People under 30 are going to the movies on Friday in droves. You don't have to make everything look like a sugar rush on crack to get butts in seats. Make it look good, make it look worth people's time. Don't make it look trite. Make it look like an event. That's all I'm saying. It doesn't have to be a trailer from the 90s.
Hell, they've had trouble drawing an audience anyway....
And I will continue to say exactly what I said for Into Darkness: their marketing hurts more than it helps. I think that might be true with this.
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