[NewChief]

This sort of uproar damages the Chiefs brand. This damages their wallet indirectly. Surely you guys understand that?

There's a reason that the Chiefs spend tons of money on advertising and marketing, and it's not so you read an ad and run out and buy a season ticket. It's so you read an ad and have positive associations with the Chiefs brand, which then, eventually might lead you to buying a ticket or memorabilia or purchasing a PPV game or whatever. When things like this happen, it counteracts those efforts and certainly costs them money, even if its not in the form of massive season ticket holders selling off their tickets.

In other words: it's effective on Ari's part if you're wanting reform of the organization. To pretend otherwise is to discount the effectiveness of marketing, advertising, and branding, not just social media.