Quote:
Originally Posted by Guru
I'm not sure they are smart enough to know that we are making fun of them with that.
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They'll know. The thing about this next home banner is that we took a big bite when we decided to do a blackout. You have to figure there's at least 40 or 50k people in that stadium even when it looks sparse. We're banking several, several thousand got our blackout message and chose to participate. In 2 weeks, if everybody in town doesn't associate SOC with "Fire Pioli" then they don't have internet or TV. That's why I'm not sure the "Fire Pioli" is the right answer that week. That's tied directly to our branding.