|
I would say it all comes down to the marketing and performance. What I mean by that is that I think find staying power if two things happen:
1) they promote the fights well (I've heard the primetime shows leading into the ppv were amongst the best ever by UFC)
2) the fights deliver (nobody wants to see shitty fights, period)
It may be a sideshow now, and there's a lot of inherent gender bias to get past (for both men and women) but I believe in the end that people would pay to see good fights with good build (i.e. stories leading into them), regardless of whether the genitalia of the fighters are on the inside or the outside.
I'm not sure if tonight's fight would qualify. I didn't watch, and don't watch UFC any longer; my interest in this is more - let's call it academic. Although it sounds like the live crowd loved it.
|