Quote:
Originally Posted by Rain Man
The thing I like about this is that it converts to money. Do people go to a particular corner of the store? What percent of people go straight to the clearance rack and then walk out? What parts of the store are destinations that people seek out specifically (that you then place on the other end of the impulse purchases)? If you understand what your customers are doing, you can optimize your store layout to improve time in store and sales.
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Time and motion studies take place all the time. And they cost a freaking fortune, too.
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