[WhawhaWhat]

Turner to put Final Four broadcasts on three channels and customize two of them to participating teams

TruTV will carry the semifinals of the NCAA Final Four in April. So will TNT. TBS, too.

In an unprecedented move, Turner Sports and CBS will produce three different telecasts for each of the two national semifinal games, each with its own set of announcers. The traditional national telecast will run on TBS, while TNT and truTV will carry the same games at the same time with announcers and camera angles customized to each specific team.

TNT and truTV also will produce different halftime shows that will be focused on the different teams in the Final Four. Pre- and postgame shows will be simulcast across all three channels.

Let’s say the country’s top two teams last week — Kentucky and Michigan State — meet in one semifinal. TNT would use announcers with connections to Kentucky during its telecast, while truTV would use a Michigan State-focused crew for its production. Turner officials have not decided what types of talent they will pursue and maintain that all options for using unique personalities are on the table.

Cool idea.