Quote:
Originally Posted by -King-
You don't have to understand the league to understand brands and marketing. If you want to create a brand that people will gravitate to, you don't have a logo that changes because that defeats the whole purpose. There's a reason the NFL, NBA, and MLB doesn't color their logo differently for each team in the league and doesn't allow them to do that. Because it's really stupid as a business to do that when you're trying to spread brand recognition.
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I think you're taking the "rules" of branding as way more black and white than they are. It's certainly more common to use a consistent color scheme, but that doesn't mean that not doing so is going to result in epic failure.