Quote:
Originally Posted by -King-
You don't have to understand the league to understand brands and marketing. If you want to create a brand that people will gravitate to, you don't have a logo that changes because that defeats the whole purpose. There's a reason the NFL, NBA, and MLB doesn't color their logo differently for each team in the league and doesn't allow them to do that. Because it's really stupid as a business to do that when you're trying to spread brand recognition.
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NFL and MLB have been around forever...this is a league that is making its money by attracting young people...and it is doing that really well...gathering up the cord cutter generation and the cord never generation. Going away from that hacky 90s logo was a must. Each iteration of that logog still represented MLS the entity just fine.
People laughed at the SKC rebrand in the same exact way...and it has been a monumental success.