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Wine is probably the most subjective of all foods. What I like is most likely very different than what you like.
Read about the multi-multi-million dollar wine bamboozle that lasted for years. Even experts were fooled thinking they were drinking great wine and loved it. It turns out they were fooled by a fake label with average wine in the bottle. It would still be going on except the mastermind got greedy and claimed he had several bottles of a very rare wine. Someone was suspicious, bought a bottle of the wine and figured out what he was doing. Game over.
It's easier to print labels than counterfeit money. Lots of psychology when it comes to someone's palate and he made millions. That's also why olive oil tasting is always done in cobalt blue cups. People think the greenest extra virgin olive oil is the best, until they can't see the color. Then the game changes considerably.
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