Quote:
Originally Posted by BigRedChief
Disney paid $4 Billion. First two movies have made $3 Billion worldwide.
How much have they made off merchandise and licensing so far?
Seems like Lucas undersold the rights. Did people think that at the time of the sale?
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Disney also sold Star Wars to Netflix in emerging markets right after they purchased it creating hundreds of millions of new fans. They've earned their money. Eliminating George from the creative process also helped.