Quote:
Originally Posted by -King-
Thats actually a terrible idea in terms of brand recognition and helping the MLS grow. Looks like the idea for a pee wee soccer league.
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It's not. The brand was completely outdated and old.
This goes along with the trend in design of saying more while literally doing less. It's implementation on the jerseys looks solid as well. It uniquely identifies the league just fine while also giving some love to the club represented at any moment.
In the case of DCU.
But really this is just another example of those that don't understand the league itself or the state of US Soccer thinking for some reason they know more about it and what's right for its marketing decisions than the people running it.