Thread: Football Solving the Redskin Dilemma
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Old 11-01-2013, 08:05 AM   #52
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Quote:
Originally Posted by Color Red View Post
Problem: Political correctness wants Redskins to change their name. Dan Snyder doesn't want to.
You could have just stopped there...

Besides that, the Redskins brand name is worth quite a bit.

Quote:
Forbes assigns $131 million of the Redskins’ $1.6 billion valuation to its brand strength, behind only the Cowboys and Patriots. How much of that brand strength is specifically tied up in the name? It’s impossible to say, exactly. But when you’re minting money even in down years, as the Redskins do, you don’t have much interest in trying to find out. A fresh round of merchandise sales tied to a new identity isn’t worth the risk.

http://www.forbes.com/sites/tomvanri...ge-their-name/
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