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Re-alignment will reverse itself eventually. That is my bold prediction. Nobody thinks that superconferences will fail, but I do. Look at all sorts of organizations (companies, countries even) that merge and grow big. Look at how many eventually fail and break apart. That's where these sports are headed.
THe only thing college sports can sell is rivalry & tradition. They can't sell quality of the sport vs. the pros. What reason would a person in Iowa City have to watch games against Rutgers or Maryland? I mean, I guess to see their own team play. But nearly every fan cares vastly more about BIG matchups than non-cons. Aren't these adds basically non-cons? College sports programming is a massive bubble right now and when it pops, the economic reasons will pop too. Then schools will go back to geographical focus.
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