Success ought to come down to content. Right now everything plays Netflix, Hulu. Apple's got it's library and ecosystem going for it, Amazon has people who will stream by virtue of liking cheap shipping and Google has three (arguably) competing products in Google TV, Google Fiber and Android TV. You've also got the Steam box laying around as a possible competitor.
Developers big and small seem to have adopted iOS and the Apple Ecosystem in a big way. If suddenly EA can push Madden out through an Apple TV or Android TV, cutting out Nintendo, Microsoft and Sony things could get really interesting.
I'll be sitting back and waiting to buy anything in this space until the holidays at the earliest.
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