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I didn't view Don's Hershey pitch as redemption of any kind either. There is some honesty there and I do think it was genuine to a degree. But he also got what he wanted. He didn't want Hershey to advertise. He took matters into his own hands, like he's done all season, and did it his way. And just like classic Don Draper, he didn't think he'd get in trouble for it. I don't think for a minute he thought they'd call him out on it. There's hubris all over that scene and even his "sabbatical."
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