Quote:
Originally Posted by CHENZ A!
Is this sarcasm? honest question. Because maybe it's coincidence, but I see a lot of product placement on Entourage especially. Every time they have a beer it's a Budweiser.
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That's the producer's choice.
HBO is a subscription service and to my knowledge, does not accept cash for product placement.
Doug Ellin recently mentioned this in an article.
http://www.nypost.com/p/pagesix/how_...nOQmgjFX38MnzI
Ellin said he couldn't charge for product placements even if he wanted to, because HBO is an advertising-free channel. But he uses real brands the way he uses real celebrities, like Dallas Cowboys owner Jerry Jones, who was in a recent episode.
"I try to keep it as real as possible," said Ellin. That's why E (Kevin Connolly) drinks Belvedere on the rocks and Johnny Drama (Kevin Dillon) orders Johnny Walker Blue. "Guys have specific tastes," Ellin observed.