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Only an opinion, but I began watching the NFL when they first began broadcasting games. Folks back then LOVED the idea of football on TV. Then, along came Monday Night Football and it was GREAT!!
Then came Sunday NIGHT Football and then Thursday night football. Honest to god - I think that one of the prime reasons for the drop in viewership is "overkill".
The game has changed over the years as well. Now? there are 100 flags during a game. This isn't allowed, that isn't allowed. This hit is "bad" while this hit is OK.
There are FAR too many commercials during the average game. I get the idea that sponsors want the commercial time but holy shit!
Cable and Satellite services are being dropped at a phenomenal rate. People just can't afford $200 a month for television. Hell, we dropped DirecTv a couple of months ago and STILL haven't missed a Chiefs game (which, coincidentally, is the only game I watch these days).
People have attributed the loss of viewership to the protests and I think, that to a certain extent, they may be right. Football to many was the last bastion of "'Murica!" and now, it seems to many like even that is going by the way. So, I'm sure that there is that segment of society that said "to hell with the NFL" and moved on to something else.
None of this is actually "provable" - but there it is...
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