Quote:
Originally Posted by BucEyedPea
Or he becomes the model for the Hathaway shirt ads.
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Just in case no one knows what I am referring to here. It was a famous Ogilvy print ad, which is in his book on advertising.
"Probably the most famous print ad of all time."
Ken Cosgrove.
http://www.directmarketinginstitute....wayShirtAd.htm
The great advertising pioneer David Ogilvy ran through 18 concepts for shirt-maker client Hathaway's ad campaign before deciding on Baron Wrangell, "The Man with the Eye Patch."
Hathaway had been making shirts for 116 years, but was little noticed. This ad, with the mysterious character in the eye patch, instantly catapulted Hathaway as the #1 selling dress shirt in the world.