[KCUnited]

Here's a good article on IBUs and its relevance.

https://www.craftbeer.com/craft-beer...misconceptions

Another west coast brewing stalwart, Stone, has a similar take on their use of IBUs in the brewing process. I spoke with Steve Gonzalez, senior manager of Small Batch Brewing & Innovation at Stone Brewing Company.

“IBUs are really interesting, but for the most part, we try not to emphasize them too much in anything consumer-facing,” said Gonzalez. “It’s not really relevant to your enjoyment of the product, and we’re constantly hearing about IBUs across the industry being used an important stat when describing beer. Stone uses IBUs as an important quality control too, like most breweries, and while the consumer certainly wants to see it, we’re not making new beers to hit a certain IBU threshold.”