He didn't always have it, though - at first, he was pretty happy to use them (as the writers got the character worked out). Also, every once in a while, writers can't help but to explore that story line by giving him a handgun; I think Todd McFarlane wrote a story where he had kept the gun that killed his parents for years before using it on someone, for example.
Plus, face it - most people know the characters from the movies, not the comics. If you were to ask 100 random people on the street the main identifying characteristic of Batman - or even if you were to limit it to a personality trait - I don't think any of them would say 'doesn't use guns'.
Yeah, it's there, but the comics are longer form storytelling so not everything can be covered in a two-hour movie. Nature of the beast.
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