It's a place of business.
The events there were of no fault to that company and they shouldn't be punished. It's not a shrine, it's not a place of extended mourning for anyone outside of those directly affected.
They have every right to re-open their business.
They would be getting shit on by the same family members if they HADN'T invited them to some ceremony if they just opened the door and started showing the next Borne Movie.
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