Quote:
Originally Posted by Anyong Bluth
You're right. Live sports are DVR proof. Ad rates are only going to climb for sports and live event programming. It runs twofold because other types of programming keep shrinking in audience. People watch on-demand and younger generations use youtube, Hulu, and other streaming outlets on the Internet.
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as long as blackouts continue, we'll be fine.
if you can start buying MLB.TV without blackout restriction ... that could be a huge issue for us