Quote:
Originally Posted by Silock
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That's kinda interesting. Especially the iPad ownership section:
Apple iPad Ownership Extends Beyond Just “Fanboys”
The research also suggests that iPad ownership extends well beyond Apple’s most fervent consumers. Although a perception may exist that iPad owners tend to be those with a very strong affinity for Apple products, an analysis of the mobile devices of iPad owners indicates that may not be the case. While Apple is indeed the most heavily represented OEM among iPad owners, its OEM share (27.3 percent) is only slightly higher than its share among all smartphone subscribers (25.2 percent). RIM accounts for the second highest percentage of iPad owners at 17.5 percent, but this number is well below its overall smartphone market share of 28.9 percent. Meanwhile, Samsung, LG and Nokia are all significantly overrepresented among iPad owners as compared to their respective shares of the smartphone market. In addition, 14.2 percent of iPad users had Android phones.
Mobile Phone OEM Breakdown for Apple iPad Owners
3 Mo. Avg. Ending February 2011
Total U.S. Mobile Subscribers, Age 13+
Source: comScore MobiLens |
| % of Smartphone Users | % of iPad Users | Index of iPad to Smartphone Owners* |
| Total Subscribers | 100.0% | 100.0% | 100 |
| Apple | 25.2% | 27.3% | 108 |
| RIM | 28.9% | 17.5% | 61 |
| Samsung | 8.6% | 14.3% | 167 |
| LG | 3.6% | 12.1% | 340 |
| Motorola | 10.7% | 9.0% | 84 |
| Nokia | 2.3% | 3.4% | 149 |