[Direckshun]

I read it just got renewed for five years.

I'm kind of addicted to tracking late night talk show ratings, and I've never known why. Just tracked it since Letterman/Leno and never stopped. Fallon takes over for Leno, changes the format of the Tonight Show to whatever it is he's doing now, and he ends up obliterating Letterman.

Colbert takes over and Colbert -- at least in terms of traditional ratings -- has been absolutely smacking down Jimmy Fallon for years. And Fallon's traditional ratings are now so low, he regularly loses to Kimmel, and now Greg freaking Gutfeld on Fox freaking News is seeing higher ratings than The Tonight Show -- it's nutso.

But I can't figure out if this show is popular or not. In terms of traditional ratings, this is probably the nadir of the Tonight Show with Jimmy Fallon, but he still has the most YouTube subscriptions (I think he more than triples Colbert there), and the show has the biggest following of all the late night talkshows on all the key social media networks.

I don't know how much that's worth, to be honest. Does it compensate for the traditional ratings? Does it more than compensate?

Whatever it's doing, it's working for NBC, because he just got extended five years. I seriously thought he was on the verge of getting canned due to the shellacking he's taken over the past half decade.