Thread: Movies and TV Movies
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Old 08-06-2009, 10:01 AM   #3287
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Quote:
Originally Posted by mikeyis4dcats. View Post
Transformers 2 lost about half it's audience each week. That's not good. Word of mouth is what kills a movie that doesn't screen for critics. They may have a decent opening, but then there will be a huge drop the next week after people realize it really DOES suck.

They don't screen movies in the hopes that at least the first weekend will be bigger.

Date
(click to view chart)		RankWeekend
Gross		%
Change		TheatersChange / Avg.Gross-to-DateWeek
#
Jun 26–281$108,966,307-4,234-$25,736$200,077,2551
Jul 3–51$42,320,877-61.2%4,234-$9,995$293,355,8852
Jul 10–123$24,213,875-42.8%4,293+59$5,640$339,221,8003
Jul 17–193$13,691,487-43.5%3,857-436$3,550$363,808,1234
Jul 24–266$8,124,427-40.7%3,237-620$2,510$379,214,1725
Jul 31–Aug 210$4,688,329-42.3%2,626-611$1,785$388,189,3206
You're completely missing my point.

I'm totally aware of movies that generally don't screen sucking balls. I've reviewed movies that didn't open for critics... a couple of which you actually referenced in your next post. I certainly don't need a movie biz lesson from you.

All I'm saying is that Transformers 2 raked in the money the first week, and remained top of the bill in week 2. And that was WITH bad press. These producers aren't screening for critics because they know it'll get bad press, but it'll do fine on the money anyway. Without the bad press, it'll do better.
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