Quote:
Originally Posted by DoucheMcCloud
The Camaro was Chevy's answer to the Mustang. The Vega was a sub-compact car that came in several versions (we had the station wagon back in the early 70's).
It was considered "cutting edge" because it had an inline 4 and an aluminum engine block to go with an aluminum body. They sold in record numbers but weren't worth a crap. They rusted like crazy, had tons of mechanical problems and ended up being garbage cars.
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By 1976, Chevy will have fired Don and crew...
We probably won't see that, but I'd imagine we'll see some of the bounce that comes from the buildup/unveiling of the Vega. By all accounts, the thing really did explode onto the scene.
But when it just flat started to explode, no amount of PR work could save Chevy's reputation for building awful small cars. Hell, it pretty much destroyed
America's reputation when it came to compacts/sub-compacts.
DraperCo would have been the first agency to take the fall for it when sales plummeted and public opinion swayed.