Quote:
Originally Posted by Deberg_1990
Yea, but that was an already established property and awareness was high. This, not so much.....
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It's a marketing approach. They're backloading everything. It looks like they believe that the kind of people who are going to see a movie like this have already decided that they will, so they don't have anything to gain with that core group. And the wider moviegoing audience tends to be the kind of people that won't decide what they're seeing next week until the time comes. So they try to get them excited next week. It seems to have worked with MoS (went over 280 million domestic this weekend despite the love/hate reception from critics). We'll see if it works for Pacific Rim.
I hope it does, because I'd like to see more original concepts...