Quote:
Originally Posted by underEJ
Par. is a marketing wasteland these days. They can't open a film domestically, meeting expectations, to save their lives. It is really strange.
|
It's really not doing that bad., sure it underperformed to their expectations, but it's not like its going to be a flop.
A couple of things...I alluded to it earlier, but Trek is somewhat niche. Limited female appeal and limited under 21 appeal. It also had much stronger competition this time in contrast to 2009 when it was basically the only big movie at the time it opened. IM 3 and Gatsby both opened huge in the weeks prior. In 2009 it's competition was a horrible Wolverine film nobody liked and that was basically it.
http://boxofficemojo.com/weekly/char...9&wk=19&p=.htm