Originally Posted by htismaqe
This really isn't in Microsoft's hands anyway, it's in the hands of the publisher.
EA, for example, is ALREADY TAKING STEPS TO DO THIS, as anybody who has purchased an EA Sports title used can attest.
That being said, Microsoft has built functionality into Windows 8 that can be leveraged in the future to make them the preferred game distribution method on Windows, locking out others like Steam and essentially making Windows PCs an Xbox-like environment.
EA has definitely been ahead of the curve on this. In addition to sports, they've been selling online passes for games in the rpg/action/horror genres for a couple of years now, so people who get the game second hand can't get into the mulitiplayer aspect of the game without paying.
I'm okay with it. My bigger concern is gaming turning more towards facebook, mobile and app-based stuff. Hopefully that's a fad that dies painfully.