This really isn't in Microsoft's hands anyway, it's in the hands of the publisher.
EA, for example, is ALREADY TAKING STEPS TO DO THIS, as anybody who has purchased an EA Sports title used can attest.
That being said, Microsoft has built functionality into Windows 8 that can be leveraged in the future to make them the preferred game distribution method on Windows, locking out others like Steam and essentially making Windows PCs an Xbox-like environment.
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