Fair enough. Mizzou reports 20,000 in Kansas City which seems like the same situation to Illinois there. I would bet there are 20-30,000 Illinois alums actually there. That site lists only 45,000 of them in Chicago and that seems impossibly low.
I point it out because the SEC claimed to capture KC' market with MU so to me, the same logic seems appropriate about the Big doing the same in St Louis. Some argued Nebraska brought KC to te Big and that make zero sense. I never, ever hear a peep about that conference living here.