By the sound of this thread you would expect all of CP drinks their bourbon neat.
While its not preferable to dilute it, I think the point is if they raise the price there will still be supply issues which may drive the price up more and that would be by the distributor or store owner which is $ they wont see.
This way they can make about 7% more product, which I imagine is substantial.
They could cut their price 7% to make amends I suppose.
Screw The Broncos!