Basically they're showing uncommon honesty in being completely transparent about their product.
And they're getting shit on for it.
Might as well lie, change the formula AND jack up the price a few bucks a bottle...because hardly anyone would notice.
Alex Smith's current 9.8 YPC is one of the lowest marks in the NFL over the last 10 seasons. Only a few QBs have been worse:
Ryan Mallett (9.8), Derek Carr (9.4), Christian Ponder (9.8), Brady Quinn (9.8), Ryan Fitzpatrick (8.6), Brodie Croyle (9.7), Charlie Frye (9.7), Bruce Gradkowski (9.4), David Carr (9.2)