Originally Posted by GoWalrus
They would probably get less shit if they just raised the price.
Of course they would. That would have been by far and away the easier way to do it.
And they don't want to do that because they don't want to run off some of their loyal drinkers. They've taken a far bolder approach and are hoping to make it a temporary change only. They're trying to do the right thing here by remaining accessible to their fans.