Originally Posted by Just Passin' By
Why would tasting it be necessary? Again, you've spent years pimping your product based upon its formula, and then you changed the formula.
It's not a rush to judgment at all. It's leaving a brand that's no longer exactly that brand, and a company that cannot be trusted. Again, Coca Cola learned this. New Coke tested better with people than old Coke in blind tests, but people refused to accept it. Don't blame the people. Blame the company for pissing on customer loyalty to the product itself after the company has tried to build up precisely that. A company can sometimes get away with the "new, improved taste" type of move with lesser known products, but even that tends to fail.
This sort of move isn't a guaranteed failure, but it carries a high risk. For me, as someone who's not a devout drinker of the product, I now know how they are willing to treat their customers, so there's no reason for me to patronize that company when there are so many alternatives.
How have they 'wronged' their customers? They've chosen to freeze the price point and try to produce a product that presents the same drinking experience without resorting to just jacking their prices up.
You're welcome to throw a bitch fit if you'd like, but don't call it something it's not. If you're going to stamp your feet and claim it's because they've 'wronged' their loyal drinkers without even trying it to see if they're still giving you the same experience, it's nothing more than a temper tantrum.
And it's nothing like 'new coke'. New coke failed because they made it taste like generic Pepsi. They were openly and obviously stating that they were trying to change their flavor to appeal to a new crowd and pissing on their loyal drinkers in the process. Maker's is doing the exact opposite, they're trying desperately to make sure that the taste is the same and they're trying to do so in a manner that prevents them from pricing some of their loyal drinkers out of the market.
I honestly think they should be applauded for taking the more gutsy approach and trying to please everyone
by keeping the price the same while maintaining the same profile.