Originally Posted by Just Passin' By
Why would tasting it be necessary? Again, you've spent years pimping your product based upon its formula, and then you changed the formula.
It's not a rush to judgment at all. It's leaving a brand that's no longer exactly that brand, and a company that cannot be trusted. Again, Coca Cola learned this. New Coke tested better with people than old Coke in blind tests, but people refused to accept it. Don't blame the people. Blame the company for pissing on customer loyalty to the product itself after the company has tried to build up precisely that. A company can sometimes get away with the "new, improved taste" type of move with lesser known products, but even that tends to fail.
This sort of move isn't a guaranteed failure, but it carries a high risk. For me, as someone who's not a devout drinker of the product, I now know how they are willing to treat their customers, so there's no reason for me to patronize that company when there are so many alternatives.
FFS quit bringing up Coca Cola in your argument. They completely changed the taste of their product and even renamed it New Coke. Maker's is simply cutting their bourbon with more water which is going to lower the alcohol content as a percentage by volume. They are being very upfront about this and are taking action to make this change temporary. If you take the company at their word, the taste is the same.
Now I ask you, in what way is this the company "pissing on customer loyalty?"