If not the Gillette idea (which I like a lot), then fly one over Denver for the last game of the season. I think a fan movement like SOC following their team to the virgin territory of an opponents stadium would generate some media reaction. If SOC could afford to do both, that would be awesome.
"Well, it is one thing for Bill Clinton to say, I feel your pain. It is another thing for Barack Obama to say I feel your pain that I have caused." - George Will