Saints Row games own because there's SO. MUCH. STUFF. TO
DO, and the customization is great because SR2 ended up providing one of my favorite female protagonists from any video game ever (and I'm sure SR3 will do a great job of that, too, even if I am worried by the way they tarted up Shaundi and completely changed her awesome Dushku-voiced stonerness).
But Rockstar. I'll always love you, Rockstar. You are so good at providing expansive-digitized-environment porn.