Originally Posted by CHENZ A!
Is this sarcasm? honest question. Because maybe it's coincidence, but I see a lot of product placement on Entourage especially. Every time they have a beer it's a Budweiser.
That's the producer's choice.
HBO is a subscription service and to my knowledge, does not accept cash for product placement.
Doug Ellin recently mentioned this in an article.
Ellin said he couldn't charge for product placements even if he wanted to, because HBO is an advertising-free channel. But he uses real brands the way he uses real celebrities, like Dallas Cowboys owner Jerry Jones, who was in a recent episode.
"I try to keep it as real as possible," said Ellin. That's why E (Kevin Connolly) drinks Belvedere on the rocks and Johnny Drama (Kevin Dillon) orders Johnny Walker Blue. "Guys have specific tastes," Ellin observed.