Put me in with the "what?" crowd. It's a giant iPod Touch. It's a thinner smaller laptop with no keyboard.
It might appeal to a niche market of "people who have iPods but don't have Apple desktops, and want to try a Tablet as a second computer instead of buying a traditional laptop". But they make non-Apple notebook computers which are probably a lot cheaper than what this is going to be. I don't get it.