Pretty soon the market is going to die out for the huge azz 15mpg vehicles. I mean, I bet that if we did a poll, over half the board doesn't even get 20 mpg. It doesn't seem like capacity is insufficient for all the drivers we have, just that over the past 10 years or so the average vehicle's apetite has increased so much.
People adapt by means of necessity. Until the gas prices get high enough to where people have to make a change by necessity, I think consumers will just grin and bear it.