Quote:
Originally Posted by BigRichard
I suspect they will be running commercials as well right? I mean they would have too wouldn't they? I mean the breaks are built into the NFL game so they would get money from those as well.
|
It's a good deal for NBC. Because NBC is paying a boatload for it the NFL makes money.
I guess we'll truly see the impact of the swifty bounce. Because now you're asking a group of predominantly younger people to either stay home on Saturday night and subscribe/pay for a sport they don't care about. Or go out to a place that may not want to pay to put this on TV. If all they care about is seeing Taylor cheering, they can see that on social media right after it happens.
I hate to make it about Taylor swift but it's the unique thing that makes this unlike any other playoff game. The NFL can pull in a mass audience of new viewers who become casual enough fans that maybe they watch a few more games or buy merch. But instead of getting maximum eyeballs on the game they want to restrict viewership and milk more money from a select few. And I get that the NFL can do this because people will get angry and just go back to the NFL anyway, but it's not always good business to dick over fans. The opposite effect - people may not give up their loyalties but it can absolutely piss off avid fans enough that they might care just a little bit less.
So yeah, big win for NBC. Big financial win for the NFL. But I just dont buy that it's overall good for the NFL.